CDN stands for Content Delivery Network and as its name suggests, it is meant to deliver content using network to your users and visitors, so it acts as a mediator between your clients or customers and your business.
A content delivery network is system of computers which are interconnected and allow users or visitors to access website very frequently by offering content of web or internet to them through duplicating parts of website or as a whole on more than one server.
Mostly content such as video, images, audio, text etc. are hosted by CDN and this it do by storing more than one copy of web content on servers across the world. More number of CDN servers; more is good for the users as content is very closer stored for them.
Benefits of Using a CDN
If CDN has more servers it proves very efficient and effective and thus offers several benefits, as follow:
- Reliable delivery of the content
- Offer optimal protection from the traffic surges, web hackers and prevent shortage of internet
- Prompt and reliable web browsing experience
- SEO ranks higher
- Great customer satisfaction
- Large no. of customers, visitors, sales and leads
- Increased rate of conversion
- Reducing down times
Customer Satisfaction & Conversion Rates
Customer satisfaction is main goal of every organization and thus to satisfy them, speed of browsing your website must be excellent and quite high. People judge your products and services performance as they found performance of your website i.e. quality of content and most important is its speed. So, one must focus on increasing browsing speed as it convert visitors in leads, leads turn in customers, customers convert into sales and finally sales in to profit.
Now as to allow your users to gain good and prompt browsing web experience, two steps can be taken;
- Implement best practices for enhancing web performance
- CDN must be integrated with your website
It helps in optimizing code of your website, size of payload, browser rendering and make it more user and mobile friendly.
This can be complemented by CDN along with optimizing load times, by reducing DNS lookups and by maximizing bandwidth and others.
Search engine optimization is a method by which websites become accessible on priority basis to visitors searching site or related content by typing it in search engine. If your website has more value, it becomes visible on top of search engine results.
If someone wants to know the value of their website, page speed is considered as one of the main factor in determining this. And we all know that both Google and Bing give preference to the optimized websites.
If you sign up for CDN, you can be sure that your website will not go behind.
Take Load off Your Hosting & Minimize Downtimes
Mostly big organizations delayed in delivering the content to large number of people who tried to access their info or hit buttons at same time. Here CDN may help them and deliver content to each of them without any delay. CDN is considered as a backup for your site content.
Its main advantage is that it reduces loading time of your site and deliver content on instant basis.
Why You Should Use a CDN
As we all know, good and prompt web browsing is essential for a good website as it affects its visitors later customers to a great extent. If speed of browsing your website is fast, Google and other search engines display your site on priority basis in search engine results. And to offer good browsing experience to users is must as it attract large number of people. In brief, browsing speed of page has some major effects on:
- Rate of Conversion
- SEO rankings
- Quality of the Website
- User experience
CDNs Improve User Experience
A CDN loads your website in just no time, thereby helps you to gain more customers. It is seen that if site loads in more than 2 sec, people discard it. So, CDN improves your users experience by boosting speed of your site, leads to increase the conversion rate.
Content Delivery Network & Conversions
CDN boost loading speed of your site on mobiles as well as on desktop, thereby increasing rate of conversion of e-commerce.
CDNs Improve Page Rank
Websites which wishes to rank higher in SEO, so people visit them first, for them CDN is a good option. It improves your site rank by reducing the loading or browsing time of your site, as SEO consider the sites with less browsing time more efficient and rank them on top of the list.
CDNs and Website Quality
People are mostly looking for sites where they can get high browsing speed with high quality. So, if CDN is implemented on site and increases browsing speed of your page, your credibility will be boosted.
Overall, CDN improves your website quality and helps you to gain maximum customers in minimal time. You can use CDN so as to assist your organization in reaching its complete potential.