Online Trends you should pay attention to in 2014-2015
If you look at the history of the online world, the one thing that strikes the most is that is changes so rapidly. It is getting updated and refreshed every minute. The software that are being used today will soon become redundant. As the scenario changes, so should the methods of your online marketing. You need to constantly update your strategy and introduce new innovations in it to grab the attention of the potential customer. To make your online business grow there are some trends of today that you just cannot ignore and use them to market your product or service effectively. Some of these are listed below:
This trend of content marketing has been gaining popularity because it tends to target an audience that is actually interested in your product and not randomly anybody. It is based on the principle that when a company has a service to offer or a product then it should first educate its customers about that product and facts related to it. what companies do is that post blogs or articles on various forums and try to deliver useful information to the customer. If the customer finds the information useful, he is sure to buy the product too. When you educate your customers they pay you back with their loyalty with your business.
there is no better way to express yourself to a targeted audience, than doing so on Social Media. Today everybody uses the social media and they generally express their requirements and interests there. You can attract the attention of the potential customers by your posts or ads over there. You can use the advertising opportunities available with Facebook, Twitter , LinkedIn and other social media websites to market your product very effectively.
The number of smart phone users today is around 1.75 billion and this number is exponentially growing. You will miss the benefit that can be gained from it by using a mobile site too. Also you can have a suitable app for your company and product. All those people who use their smart phone for surfing and probably shopping will be able to get to you if you have a mobile ready site in place. People find it convenient to surf the web on the go using their mobile phones. You do not want to miss that opportunity.
It is a well known fact that the human brain is most affected by what it sees rather than what it hears or smells or touches. So make your marketing strategy colorful and include a lot of pictures in it. There are any number of image sharing sites today like Pinterest and Instagram and they have shown that if you throw in something interesting and appealing to the eye, you have the attention of the customer. It is essential that when you submit a write up or a blog post it is sprinkled with some nice, relevant and meaningful pictures. You are sure to fetch more customers in that way.
Everybody of us has some particular video or video message stuck to our mind somehow. Some videos make us think each time we watch them, others make us laugh or cry. But a nicely made meaningful video definitely speaks volumes and affects people. Use this power of video marketing. If you can successfully create a video that conveys the essence of your product in a powerful way you will hit a home run, believe me.
You can see that by taking care of the online trends mentioned above, you can be a winner as far as effective online marketing goes!