Design is the creation of a plan or convention for the construction of an object or a system. No generally-accepted definition of “design” exists, and the term has different connotations in different fields. In some cases the direct construction of an object is also considered as design.
Web design is a broad term covering many different skills and disciplines that are used in the production and maintenance of websites. The different areas of web design include; web graphic design, interface design, authoring; including standardized code and proprietary software, user experience design and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. The term web design is normally used to describe the design process relating to the client-side design of a website including writing mark up, but this is a grey area as this is also covered by web development. Web designers are expected to have an awareness of usability and if their role involves creating mark up then they are also expected to be up to date with web accessibility guidelines.
Professional Website Design helps you to attract more customers to your websites. It differentiates your company from your competition and keeps your customers coming back for more.
A good professional website drives the customers from the home page to the order or contact page. It uses basic psychological design and copywriting triggers that build familiarity, gain trust, and promote company and product identity. It includes all the elements that build credibility.
A professional website design reflects your company, your style, and your customers’ preference.
Usually a successful and professional website design has only a few typefaces which are of a similar style, instead of using a range of typefaces. Web pages should be well laid out to improve navigation for the user. Also for navigation purposes, the sites page layout should also remain consistent on different pages. When constructing sites, it’s important to consider page width as this is vital for aligning objects and in layout design. The most popular websites generally have a width close to 1024 pixels. Most pages are also centre aligned, to make objects look more aesthetically pleasing on larger screens.
When creating a site it is good practice to conform to standards. This includes errors in code, better layout for code as well as making sure your IDs and classes are identified properly. This is usually done via a description specifying what the element is doing. Not conforming to standards may not make a website unusable or error prone, standards can relate to the correct layout of pages for readability as well making sure coded elements are closed appropriately. Validating via W3C can only be done when a correct DOCTYPE declaration is made, which is used to highlight errors in code. The system identifies the errors and areas that do not conform to web design standards. This information can then be corrected by the user.
A great looking professional website is a necessity for every business.